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Join us for
the 2008 TAA Conference at Harrah's in Las Vegas, June 19-21
2008
TAA Conference Registration
Deadline Extended! Early Registration Deadline
is May 15, 2008
Register
Now
$195 for
Members before May 15, 2008
(after May 15, 2008, $245)
$245 for Non-Members before May 15, 2008
(after May 15, 2008, $295)
Join TAA
for $30! Click
here for info
Book your
room at Harrah's at the special $99 conference rate by calling
888-458-8471. Use the special group code SHTEX8, when making your
reservation.
The deadline
for reserving a room at Harrah's for the special conference rate
is May 19, 2008.
Visit
Harrah's Las Vegas web site
Click
here for larger view of map
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Sessions
General
Session
Mary Ellen
Lepionka |
Author
& Publisher Open Discussion: Ask Your Questions About Publishing
& Marketing Issues
Saturday,
June 21, 10:00 to 11:00 a.m.
Las Vegas Room
Presenters:
Mary Ellen Lepionka, Publisher, Atlantic Path Publishing; Lauren
Betsos, Marketing Coordinator, Cengage Learning
Current and
prospective authors will have an opportunity to ask questions
of a book publisher and a marketing coordinator during this open
Q&A discussion. Mary Ellen Lepionka is the owner of Atlantic
Path Publishing, and can answer questions related to the acquisition,
editing and publishing process, as well as how traditional publishers
are adapting to pricing issues and the used book market, the digitization
movement, the online marketplace, and the open access movement.
She will explore with us several strategies for keeping our textbooks
"alive," including such alternative publishing models as e-textbooks,
online courses, wiki-textbooks, and academic self-publishing.
Lauren Betsos is marketing coordinator for Cengage Learning (Engineering).
She can answer questions about issues related to eMarketing and
the international marketplace for academic texts, as well as questions
surrounding eCommerce, the move from print to digital content,
electronic supplements or ancillary production, and making a text
marketable outside the US.
About
the Presenters:
Mary Ellen
Lepionka
is a writer, presenter, and publisher of professional resources
for academic authors and editors. She conducts seminars and workshops
in academic authoring and higher education publishing. Her background
includes classroom teaching, research, and curriculum development
in the social sciences at the postsecondary and secondary levels.
She taught at Boston University and Northeastern University, for
example, and was a doctoral candidate in cultural anthropology
at the University of British Columbia. In her long career in educational
publishing, in-house and as a consultant, Mary Ellen has worked
on more than 80 textbook manuscripts, including 28 first editions.
Her clients have included Prentice-Hall, Allyn and Bacon, Houghton
Mifflin, McGraw-Hill, John Wiley & Sons, Sage, and others,
as well as corporate clients. Mary Ellen is the author of two
books on developing college textbooks and supplements and as Atlantic
Path Publishing—which she founded in 2003 in Gloucester,
MA--publishes other titles in her field as well. She presently
is engaged n developing online courses and researching alternative
publishing models for the Digital Age.
Lauren March Betsos is the Marketing Services Coordinator for the Global Engineering list of Cengage Learning. Based primarily out of Toronto, Canada, Lauren started her career in publishing with Nelson Education Ltd, formerly Thomson Nelson, serving in positions within both the Operations, and Editorial departments. In addition to working directly with academic publishers, Lauren owns and operates her own editorial freelance company. She received her Bachelor of Arts Degree from the esteemed York University in Toronto in 2005.
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