| 2009 Fall Teleconference Series announced > |
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Recorded Teleconferences:
Taxes and Authors - What You Should Know
Presented by Robert M. Pesce, Partner, Marcum & Kliegman LLP This one-hour teleconference will cover the following topics:
Robert M. Pesce joined Marcum & Kliegman LLP in 1986 and was appointed Partner in 2000. Robert is the Partner-in-Charge of the New York City Accounting Services Department and Agency Services Group. With over 20 years experience with Marcum and Kliegman, he has developed a specialization in entertainment providing accounting, consulting and tax planning services to artists, authors, agencies and publishers. He provides significant tax saving strategies and business advice that enables his clients to become more profitable and efficient. His clients also include attorneys, consulting firms, fashion designers, advertising agencies, public relations firms and medical technology companies. Robert is a graduate of State University of New York at Old Westbury. 
Royalties: Are You Unknowingly Losing Money? Presented by Gail R. Gross, President, IP Royalty Auditors LLC This one-hour teleconference will cover the following topics:
"It was an excellent teleconference. I learned a great deal. Gail gave a very thorough presentation and answered questions clearly. I also appreciated the comments by Michael Lennie." "Thanks so much for a great teleconference!" "Thank you for your excellent teleconferences. As someone new [and not yet published] in this field, these have been an eye-opener. Plus, I tell everyone to join TAA because it's the best value in an Association that I know of!" Gail R. Gross is President of IP Royalty Auditors LLC. She previously worked for Marcum & Kliegman LLP as a Supervisor in the Firm's Agency Services Group, where she provided expertise in the area of royalty reviews in addition to assisting the Firm's clients with their ongoing accounting needs. Before joining Marcus & Kliegman, Gail served as Chief Operating Officer for several years at R&M Royalty Review LLC, one of the nation's premier firms specializing in the review and recovery of royalties for intellectual property owners. Prior to that, she developed her diverse skill set with occupations ranging from staff accounting for one of the nation's largest publishing firms of its time, to network administrator fora privately-held investment firm. She holds a Bachelor of Science degree in Accounting from Queens College.
Writing and Editing Effectively Using 'Fast Writing' and 'Slow Editing'
You know what you want to say—the ideas you want to communicate in your article or dissertation. Now you want to put your ideas into print. You want to turn them into prose as quickly as possible and then polish that prose. This teleconference is designed to help you do that. The objective of the teleconference is not to teach you how to write, but it will help you make the processes of writing and revising easier and more effective if they are difficult for you. The teleconference focuses on two key processes that allow you to write effectively—fast writing and slow editing. Fast writing means writing as fast as you can in a state of uninhibited invention, getting your ideas on paper in any form. Slow editing follows, and it is a serial, systematic process that includes the two separate steps of editing and proofreading. Foss and Waters will share strategies for engaging in fast writing and slow editing that will help you move your rough drafts more efficiently and effectively to high-quality finished products. "Very professionally done. Thank you for this 'just in time' training that I needed for my next project." "I found the teleconference to be very helpful, especially now that I write frequently. During the season of my career when I did not participate in scholarship, I heard about the fast writing method. Somehow I was not persuaded. To the contrary, now that I have several pieces published and continually write proposals for conference presentation, this time, I was able to embrace their ideas, tips and strategies as I had personally struggled with many of the missteps that their ideas seek to overcome. I am a believer now and will move ahead in the assurance of writing a greater number of manuscripts more efficiently with a higher quality of editing." "The presenters of this teleconference had some great suggestions I plan to use and have used already." "Another fantastic seminar. Thanks so much." "This was a great teleconference today, a lot of helpful information." "This was very helpful. I had known about some of the points and processes they mentioned, but I have had a need to fill in the holes of how to do some of the other processes and when. This is critical to my success now to implement it and help my co-author to catch the vision of it, too, and help him to do at least some of the processes. The most surprising food for thought form this teleconference was the notion of the role I am playing—and to get myself switched over to author mode more hours of the week than my current professor mode." Sonja K. Foss is a professor in the Department of Communication at the University of Colorado Denver. Her research and teaching interests are in contemporary rhetorical theory and criticism, feminist perspectives on communication, the incorporation of marginalized voices into rhetorical theory and practice, and visual rhetoric. She is the author or coauthor of the books Destination Dissertation: A Traveler's Guide to a Done Dissertation, Rhetorical Criticism, Contemporary Perspectives on Rhetoric, Inviting Transformation, Feminist Rhetorical Theories, and Women Speak. Her essays in communication journals have dealt with topics such as invitational rhetoric, agency in the film Run Lola Run, feminine spectatorship in Garrison Keillor's monologues, visual argumentation, and body art. Dr. Foss earned her Ph.D. in communication studies from Northwestern University and previously taught at Ohio State University, the University of Oregon, the University of Denver, Virginia Tech, and Norfolk State University. William Waters is an assistant professor of English at the University of Houston-Downtown. His research and teaching interests are in writing theory and practice, the history of the English language, linguistics, and modern grammar. He is the coauthor of Destination Dissertation: A Traveler's Guide to a Done Dissertation and was the managing editor of La Puerta: A Doorway into the Academy. He also has published several poems in national journals. Dr. Waters earned his Ph.D. in language and linguistics from the University of New Mexico and previously taught at the University of Maine; University College in Galway, Ireland; and Cheongbuk National University in Korea.
Negotiation of Author/Publisher Contracts for the Experienced Author, Part One
This discussion is for experienced authors who have more advanced contract questions and who would like to share their contract experiences with fellow participants. Discussion items will include:
Lennie will also share a few sample improved contract clauses. "Very informative!" Michael Lennie has negotiated hundreds of major contracts for both established and first-time authors, in all genres. He regularly speaks at workshops and conferences around the country on publishing legal issues. As National Advisor to the Text and Academic Authors Association, he regularly advises professionals on how to protect their work and their careers.
Grants 'Gamesmanship'
This one hour teleconference is designed to fine-tune the grantseeker's skill base in practicing the process or identifying, writing, and winning grant awards. This includes: how to align "Your Vision" with the grantmaker's "Great Ideas"; how to manage the "must do" checklist for writing and submitting grants; and how to apply time-management strategies for producing final award winning products. To facilitate this process, participants will be asked to submit to the presenter 48 hours prior to the teleconference a "Pre-participation Grant Awareness Survey", which will be sent with the call-in instructions for this teleconference. Because of this requirement, the deadline for signing up for this teleconference is Tuesday, March 17, 12 p.m. CT. "Thank you for this valuable information. Jay is an excellent instructor and the documents are priceless." "This by far was the best one yet!" "The information provided was excellent. The seminar was well organized and presented at a good pace." Jay Matteson will celebrate his 40th Anniversary as a professional educator in 2009. Twenty of these years were spent providing operational and instructional leadership to medical and allied healthcare academies, associations, and businesses in the study and clinical practice of pain management and Physical Medicine & Rehabilitation. Dr. Matteson offers a unique perspective to the Grantseeker as he has served in the lead role as both grantmaker and grantseeker. This includes: grant oversight and management of protracted large-scale multi-million dollar projects for state education offices as well as Principal Investigator for procurement, award and administration of corporate and university contracts & grants focusing on education and training in science, technology, engineering and mathematics (STEM) and biomedical technology innovations. Matteson is currently writing grants in support of the TAA Foundation.
Is Textbook Writing for You?
Textbook writing is a rewarding and challenging endeavor, but it is a major undertaking and it is not for everyone. If you are thinking of writing a textbook or think you might want to sometime in the future, this would be a good time to start answering the question: Is writing a textbook something I should consider? This teleconference will address the following topics:
"As someone who is already a textbook author, I can attest that this was very complete -- it gave a good sense of the huge time commitment and personal/professional qualities needed to be a textbook author." "This was a great presentation. Thanks so much!" Michael D. Spiegler is a Professor of Psychology at Providence College. He has been a successful textbook and academic author for 40 years with several leading psychology textbooks, including Contemporary Behavior Therapy (5th ed.) and Personality: Strategies and Issues (8th ed.). He has presented numerous workshops on textbook writing at universities, professional conventions, and at the annual TAA conference. Michael regularly reviews manuscripts for textbook publishers and serves as a consultant/mentor to college textbook authors in diverse disciplines. He is currently writing a comprehensive Handbook for College Textbook Writing.
Negotiation of Author/Publisher Contracts for the Experienced Author, Part Two
In this 90-minute teleconference, Michael Lennie continues his March 4 discussion of the hot issues authors need to know, including:
Michael will also explain just what a successful author's focus should be during negotiations, including:
Participate in Michael's Contract Database Project. He is currently engaged in a project to gather textbook contracts to form a major database that will allow him to more effectively and efficiently negotiate contracts on behalf of TAA members. Send your contracts (both negotiated and off the publisher's shelf) to Michael@LennieLiterary.com **BEFORE** the teleconference to help create a powerful Author/Publisher Contract Database. If in print form only, fax to Michael at (858) 272-2541. Michael Lennie has negotiated hundreds of major contracts for both established and first-time authors of text and trade books. He regularly speaks at workshops and conferences around the country about current legal issues in publishing. Michael has been an active member of TAA since its inception in 1987, has served as the legal advisor to TAA, and has served several terms on TAA's Council. According to Publishers Weekly Michael negotiated one of the largest settlements recorded on behalf of textbook authors. He has successfully litigated a number of other major author/publisher court actions.
STRONGLY SUGGESTED: "You Want To Write a Textbook? Here's How To Do It!"
Writing a textbook is extremely focusing, extends your classroom to the world, and is potentially rewarding. Yet, in reality, everyone (author, editor, publisher, colleagues) assumes that everyone knows what they are doing. But they don't! Every project is allowed to roll along burdened by its own idiosyncrasies. A goal of this discussion is to place you ahead of the curve, to simplify the process, and to share experiences. This is not a complete account of how to do it, for that would take a book. This is merely one author's opinion, which is under constant revision as each day's lesson is absorbed. "This was extremely helpful to me. I learned so many things I did not know before. I was reminded of things I knew and had done sometimes in the past, but was not doing now. It was a wake up call for me. Very timely. I will change some things and start some new ways of doing my writing." "This is the third teleconference I've attended this year, and I believe this is a WONDERFUL service to TAA members. I would encourage continuation of these teleconferences! Thank you!!!!" Robert W. Christopherson is Professor Emeritus of Geography, American River College (1970-2000). He was selected by American River College students as "Teacher of the Year" and received the ARC Patrons Award. He is the author of the leading physical geography texts in the US and Canada all published by Pearson Prentice Hall: He and his nature photographer wife Bobbe' have completed nine expeditions to the Arctic and Antarctic regions since 2003 gathering information and photos for his books: Geosystems, 7/e, © 2009 [Texty winner 1998]; Elemental Geosystems, 5/e, © 2007 [Texty winner 2005]; Geosystems Canadian Edition, 2/e, © 2009; and Applied Geography, 7/e, © 2009. He attended Cal State University-Chico, and Miami University, Oxford, Ohio. His first textbook was published in 1992. His textbooks have received several national textbook awards. Also, he was recognized for excellence in teaching with the 1999 Distinguished Teaching Achievement Award from the National Council for Geographic Education and the Outstanding Educator Award from the California Geographical Society in 1997. TAA presented him with its Presidents' Award in 2005. He has spoken across the US and Canada to hundreds of colleges, groups, and professional meetings.
How to Apply Mainstream Book Publicity Strategies to Academia
With today's viral marketplace even academic authors can become strong competitors in the popular fiction and non-fiction book categories. Learn what publicity strategies work for mainstream writers and how they can be applied in academia. Some publishers do supply their own marketing efforts to your campaign, but what can you do outside their influence in the marketplace? Getting in libraries, local bookstores and online tours, sales and content are just a few categories we'll cover. Michelle A. Blackley is a literary publicist with experience on both the agency and production sides of publishing. Her company, Don't Judge a Book by its Cover, implements public relations campaigns for a wide variety of book authors. Her experience includes planning speaking and book tours, and media placement via her contacts with journalists, book reviewers and broadcast producers. She has worked for Robert Gottlieb at Trident Media Group, LLC, DETAILS magazine (New York City) and Messenger Post Newspapers in Rochester, NY. As publicity manager at IIL Publishing, New York, Blackley took a start-up book division with one title to a multiple title publisher with books in mainstream brick-and-mortar and online stores. Blackley is also an adjunct lecturer of communication at Buffalo State College and volunteers for Project F.L.I.G.H.T. an important part of the literacy community that provides intergenerational families with opportunities for individual and family growth, parenting, socialization, education and job skills training. Originally from Western New York, Michelle is a graduate of State University of New York at Fredonia and received a Master’s degree from New York University. She also studied literature at the Institute of Public Administration in Dublin, Ireland.
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Presented by Dr. Sonja Foss, Professor of Communication, University of Colorado, and Dr. William Waters, an assistant professor of English at the University of Houston-Downtown
Presented by Michael R. Lennie, Esq., Lennie Literary & Author's Attorneys (
Presented by Jay Matteson, Grantmaker, Grantseeker, Text and Academic Authors Foundation (TAAF) Executive Director
Presented by Michael D. Spiegler, Professor of Psychology, Providence College
Presented by Robert Christopherson, Professor Emeritus of Geography, American River College (1970-2000), and author of the leading physical geography texts in the US and Canada
Presented by Michelle A. Blackley, Literary Publicist, Don't Judge a Book by its Cover (
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