Book Promotion

Book promotion: How to earn local, national media attention
Michelle A. Blackley
To be a successful writer, first you must promote
Michelle A. Blackley

Bookstore Relations

The College Store: Faculty-Author Partnership
Ron Reis

Co-authors

God's Thoughts on Crediting Co-authors
Zick Rubin
Becoming a Co-author
Frank Silverman

Comp copies

Amazing correspondence: Spamming for Complementary Copies

Contracts

Implied Obligation to Deal in Good Faith
Steve Gillen
When Publishers Ignore Obligation
Neal DeYoung
Seven Recommended Books on Publishing Law
John McHugh
New British Guidelines Crafty, Pernicious
Gerald Stone
New Authoring Heroes: Brill and Tasini and 30 percent
John Vivian
'Out-of-Print' clause goes from bad to worse
Michael Lennie

Copyright

Reader, take heart! (Publisher, be very, very afraid!) Understanding Google
Richard T. Hull
Google's plan based on ability to 'steal' content
Steve Gillen
The Tyrannosaurus in the Tea Room
Stan Gibilisco
What I Create Is Mine, And I Can Tell a Difference
Paul Tippens
Copyrights and Fair Use in Multimedia
Steve Gillen
Guidelines for Citing Others' Work
Steve Gillen
The Challenge of Closed Digital Networks
John-Willy Rudolph
30 percent E-royalties Reasonable, Fair
John Vivian

Custom Books / Publishing

Should books be written for departmental profit?
Charles B. "Chuck" Corbin
Constructing Texts From Chapter Menus
Michael Lange

Electronic Publishing

Textbook Authoring in the Digital Age, Part One
Mary Ellen Lepionka
Textbook Authoring in the Digital Age, Part Two
Mary Ellen Lepionka
12 Reasons to Create Software Enhancements
Irv Brechner

Editing

Turning bad editing into good writing
Nick J. Sciullo
It's Not Over Until It's Edited
Diane Feldman

Illustrations

Special Heed Needed to Avoid Perpetuating Untruthfulness in Manipulated Images
Chris Harris
Create Your Own Illustrations? Why Not?
Frank Silverman

Journals

New British Guidelines Crafty, Pernicious
Gerald Stone
Selected Reference Books and Guides to Successful Scholarly Writing
Gerald Stone

Mentoring

Finding a Mentor
Mary Dean Sorcinelli and Jung H. Yun

Negotiations

10 Tips for Your Next Book Deal
Steve Gillen
20 Questions for Your New Book Deal
Steve Gillen
Negotiating the Royalty Clause
Michael Lennie
Surviving a Publishing Merger
Michael Lennie
Collaboration Between and Among Co-authors
Michael Lennie

Permissions

Permissions Guidelines for Authors and Editors
Steve Gillen
Permission Fees Can Be Negotiated
Helen Gordon

Plagiarism

"Don't shade your eyes, plagiarize"
Richard T. Hull
Academic plagiarism and integrity: Is it carelessness or criminal?
Doris A. Christopher

Promotion & Tenure

Junior Faculty Writing Textbooks
Frank Silverman

Proposals

In Thinking Out Your Prospectus, Stress Benefits, Not Just Features
Frank Silverman

Readability

Making Your Writing More Readable
Helen Gordon
Readability Formulas Take Bad Raps
Gerald Stone

Royalties

Let’s prepare for the VAT
Stan Gibilisco
Are My Royalties Really Mine? Or the College's?
Peggy Stanfield
Writing a Textbook is Course Prep; College Support Entirely in Order
John Vivian
Negotiating the Royalty Clause
Michael Lennie
30 percent E-royalties Reasonable, Fair
John Vivian

Style

13 Guidelines for Improving Style
Helen Gordon

Taxes

Book CPA Offers Tax Tips for Authors
Paul Rosenzwseig
Tax Treatment of Author Income and Expenses
Richard Ziegler

Teaching

Evaluating college textbooks for course adoption requires careful thought
Mary Ellen Lepionka
When the professor wrote the textbook
Michael Arnzen
Will Using Your Text Affect Student Ratings?
Frank Silverman and Colleen Esterle

Textbook Costs

Ignoring the causes of increasing textbook costs
Richard T. Hull
An author's thoughts on the price of college textbooks
Robert A. Christopherson

Titles

Choosing a Book Title: Jurassic Park is Taken
Zick Rubin
Humor: How Deep the Book Title Well?
Zick Rubin

Trade Books

Reaching Beyond the Academy
Sheryl Fullerton

Used Books

In defense of used books
Dustin M. Wax
Why Are Textbooks So Expensive?
Henry L. Roediger, III

Writing

Faculty success: Developing a research and publication agenda
Dr. Kathleen King
Five successful writing strategies
Dr. Kathleen King
Academic plagiarism and integrity: Is it carelessness or criminal?
Doris A. Christopher
Why Are Textbooks So Expensive?
Henry L. Roediger, III